The Dangerous Myth of America’s Ebola Panic – The Atlantic

Ebola is everywhere—on television, on the radio, in newspapers, and across the Internet. If you have consumed even a drop of the voluminous virus coverage in the last few weeks, you probably know that this is a real and terrible health crisis in Africa, but not quite a crisis in the United States, where one person has died from the virus.

But does it ever seem like everybody in America is freaking out about Ebola, except for you? The thrust of responsible mainstream coverage, particularly on the Internet, cable news, and Sunday morning talk shows (not this stuff), has focused on the fact that too many Americans are freaking out, and they ought to stop.


The Dangerous Myth of America’s Ebola Panic – The Atlantic.

New test scans all genes simultaneously to identify single mutation causing child’s rare genetic disease — ScienceDaily

Audrey Lapidus adored her baby’s sunny smile and irresistible dimples, but grew worried when Calvin did not roll over or crawl by 10 months and suffered chronic digestive problems. Four neurologists dismissed his symptoms and a battery of tests proved inconclusive. Desperate for answers, Audrey and her husband agreed to have their son become UCLA’s first patient to undergo a powerful new test called exome sequencing.

Using DNA collected from Calvin’s and his parents’ blood, a sophisticated sequencing machine rapidly scanned the boy’s genome, compared it to his parents’ and flagged a variant on his 18th chromosome. Calvin was diagnosed with Pitt-Hopkins Syndrome, a rare genetic disorder affecting only 250 children worldwide. At last Audrey and her husband had a concrete diagnosis and clear direction for seeking the best treatment for their son.


New test scans all genes simultaneously to identify single mutation causing child’s rare genetic disease — ScienceDaily.

How the brain leads us to believe we have sharp vision — ScienceDaily

We assume that we can see the world around us in sharp detail. In fact, our eyes can only process a fraction of our surroundings precisely. In a series of experiments, psychologists at Bielefeld University have been investigating how the brain fools us into believing that we see in sharp detail.

The results have been published in the scientific magazine Journal of Experimental Psychology: General. Its central finding is that our nervous system uses past visual experiences to predict how blurred objects would look in sharp detail.


How the brain leads us to believe we have sharp vision — ScienceDaily.

6 Steps to Writing Great Content for Social Media

Originally posted on Empire Avenue:

The advent of social media has opened new doors for everyone. You probably use Twitter while your mom browses Pinterest, your dad cares for LinkedIn connections and your youngest sibling might be posting a selfie on Facebook right now.

All this social activity naturally attracts businesses (around 90% of US based small businesses use social media) because social platforms are free, allowing them to easily generate leads, reach new customers and communicate with existing ones.

For any business, the goal behind a social media strategy is basically ‘engagement’ – and the key to that is fantastic content. If you are tasked with writing content for social media, here’s a guide you can follow.

Know your medium
Before you begin writing social media content you need to know the platform you will be posting on. Every medium has its own advantages and a peculiar user base.

For instance, Twitter only allows…

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