MARKETING HAS CHANGED a lot in the past few years. No one can deny that technology has taken marketing by storm. Many channels proliferated, and then converged; information turned into a tidal wave; and the expectations of customers for new experiences rose to new heights.
In the last five years, marketing has changed more than in the hundred before that.
The changing ways of marketing have picked up the pace and will only keep accelerating. Today, it’s not about your product’s attribute, it’s all about customer engagement. And, we all know that Social Media is the best platform for customer engagement.
Today’s buyer is everywhere, on web, on email, on social media, on mobile, everywhere. So, the marketing has also gone from a simple method of appealing to general customer need to a complicated algorithm of administrating segmented customer experiences. And, this is attainable only through social media.
Social media provides your the best…
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