With content marketing, marketeers have a unique opportunity to reach out to people interested in specific niches. But, it is not as simple as that.
Source: The Birth of Content Marketing
Last week I looked at the potential of evergreen content for SEO purposes. This time I’ll look at how to plan and create content, where to find ideas, and the
Source: How to plan and create evergreen content | Search Engine Watch
Unlike a quick sale, trust takes time, effort and diligence to earn. There are several ways in which a business can gain the trust of its customers.
Source: How to persuade customers they can trust your content | Search Engine Watch
Content marketing has been gaining traction for more than half a decade now. Most brands have at least dipped their toe in to the content marketing pool; others have embraced it fully and are enjoying great success. And then there’s everyone in between, some having a measure of success, and some struggling. And some getting […]
Source: Don’t Let Your Content Marketing Get Trapped in the Trough of Disillusionment | Marketing Insider Group
Columnist Jim Yu explores how Google’s numerous algorithm updates over the years have shaped search engine optimization strategies. Can this information provide a clue for what to expect in the future?
Source: Search Update Impact On SEO & Content Strategies: Staying Ahead With A Focus On Quality
Many marketing professionals have an uncertain grasp of what predictive analytics can do for performance, and what’s required to put the technology to work
Source: How Three Key Elements In Predictive Analytics Drive Demand And Lead Generation
Two papers have been published in the last fortnight announcing big steps forward in the fight against leukemia, both anchored by the same research institution. The studies are at very different stages of tackling the two most common forms of the cancer, but both offer hope.
Source: Two New Advances Offer Hope In The Fight Against Leukemia | IFLScience
Cancer scientists have long faced a conundrum: as the disease starts, there’s usually a group of cells sharing a mutation that makes them prone to forming cancer, yet only a few do so. So what’s so special, or different, about these cells? Scientists have just taken a step toward understanding this phenomenon, having for the first time watched cancer develop and spread from a single cell inside a live animal.
Source: Cancer Spread Tracked From A Single Cell In A Live Animal | IFLScience
You’ve done everything right in terms of local SEO — you’re even ranking high in organic results — but you just can’t seem to get a place in the map pack. What’s wrong? Columnist Joy Hawkins explores.
Source: When You Rank High Organically But Not Locally (Case Study)
We’ve been using them since the ‘50s, yet we are still unravelling the effects of antidepressants. The entire basis for their use – that depression results from a chemical imbalance in the brain – is disputed, and while their consumption has skyrocketed in recent decades, there is little evidence to show that they are much better than a placebo. To add to this, a new study has highlighted the link between these drugs and serious harms.
Source: Antidepressants Double Risk Of Suicide And Aggression In Young People, Study Finds | IFLScience