Alexa rank is an important tool that provides many benefits to a website owner.
Alexa Ranking refers to the measurement and ranking of the popularity of a website. The number is based on the results of a direct comparison of your website with other websites. It measures the number of total visitors and the pages viewed on every visit to the site. Websites are ranked based on the browsing behavior of people in the Global Data panel, which acts as a sample of all Internet users.