Tips for Marketers: Using Social Media Analytics for Effective Audience Targeting | MarTech Advisor

Will McInnes, CMO at Brandwatch explores the different ways marketers can leverage social media analytics to create more effectual targeting. Also, how every tweet and post captures valuable information that brands can use to learn about their target audience

Source: Tips for Marketers: Using Social Media Analytics for Effective Audience Targeting | MarTech Advisor

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