What Is The ‘Holy Grail’ Of Marketing? 

kol1

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Martin Kihn, research vice president at Gartner. “You would think that the digital advertising industry has found religion given all the talk about the legendary ‘holy grail’ these days.” So… Continue reading »

Source: What Is The ‘Holy Grail’ Of Marketing? | AdExchanger

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