Forget the future of sports broadcasts, here’s how social media is impacting broadcasters and rights owners now 

Exciting as it is to predict how social media will shape live TV, many are doing so at the expense of understanding how that shift is shaping both mediums now. Change is afoot, with rights holders and brands recognising there is money to be made, even if they don’t know exactly how.

Source: Forget the future of sports broadcasts, here’s how social media is impacting broadcasters and rights owners now | Marketing | The Drum

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