Social media is a powerful tool when it comes to lead generation. As much as some companies may not want to rely on Facebook as their main marketing strategy it would be silly not to use it to some extent. Facebook gives companies unique opportunities to interact with their audience in a way that other marketing tactics simply cant do. If youre interested in using Facebook as part of your lead generation approach then look at these interesting hacks. Webcast November 30th: Content was King in
Marketing and advertising is one of an organisation’s most crucial resources! It is definitely essential you will get it right from first because advertising really is the anchor of an organisation. Consider it: your Marketing plan determines an organisation’s name, branding, tone, imagery, positioning, tactics, strategy, strategy, consumer target, interaction strategy, item range, pricing, service … Continue reading Marketing Is Important, Right From The Start
Success in business utilizing social media and digital marketing requires both art and science. Learning how to connect with your audience in an authentic and human way can help you stand out from the crowd, rise above the noise and build a relationship with your audience and customers that only you can do. Humanizing your brand enables you to build a relationship built on trust, authority and human connection that can be felt in the heart.
The first in a two-part series, Sophie Rayers, EMEA Marketing Director at online video provider Brightcove looks at the best practices for implementing successful video as part of your social media marketing strategy – in particular, how to make Facebook video work for your business. Facebook is part of my daily life. Is it a … [Read more…]