The evolving role of influencers in digital marketing 

A few years ago, influence and influence scoring was all the rage in digital marketing thought leadership. Klout promised that it could be an accurate measure of influence for companies to identify and reward influential online consumers. Fast forward to today and the landscape is a bit more complicated

Source: The evolving role of influencers in digital marketing | The Huffington Post

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s