A 3-Step Data-Oriented Approach to Effective Influencer Marketing 

Any brand engaging in influencer marketing campaigns would be doing itself an injustice by overlooking (or *gulp*, ignoring) the elemental role that audience data has in the influencer selection process. By leveraging it wisely, audience data can be your secret weapon to discovering and activating the right influencer for your organization and campaigns.

Source: A 3-Step Data-Oriented Approach to Effective Influencer Marketing – Marketo Marketing Blog – Best Practices and Thought Leadership

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