5 Key Reasons Brands Want to Have Curated Content

Great content is one of the best tools of marketing in the world. So, dear readers, this week we are writing on Content Marketing topics in our study series ‘Content Matters.’ Content marketing is a long-term strategy, based on building a strong relationship with your target audience, by giving them high quality content that is very relevant to them on a consistent basis. This series will help you create engaging, selling content and converting naysayers into loyalists for your brand. The 1st part of the series speaks on Content Curation. What is Content Curation Marketers borrowed the word curate from museums. Content curation involves: Planning topics your audience loves Searching for content from others that ties into those topics and your audience’s interests Sharing only the best information you find on your social networks for your audience to enjoy Why Content Curation is Important There are several good reasons why 95 per cent of brands and marketing professionals use content

Source: 5 Key Reasons Brands Want to Have Curated Content

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