Social media marketing measurements that matter 

Serena Ehrlich is the social media guru for Business Wire. Tasked with taming social, mobile and evolving media technologies, Serena spoke to the Arketi Group about the best social media metrics to measure. Arketi Group: Why does measurement matter in socialFull article here

Source: Social media marketing measurements that matter – INFLUENCE

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9 Things You Need to Know About Influencer Marketing Right Now

Just like in most things in life, there are good ways and a bad ways of doing influencer marketing.Do the latter, and you’ll end up spending truckloads of cash without getting anything in return.If you’ll do the former, however, you can find yourself enjoying a constant stream of increasing website traffic that will take you

Source: 9 Things You Need to Know About Influencer Marketing Right Now