Location data is any data point that indicates where a human is in time. This can be done through a variety of methods — you probably know about it from when you download an app like Yelp or Tinder. The app asks you for your location and you give it permission to access this information.
Typically, this is done through GPS or cell towers, which puts you within 15 meters or 50 feet of your position. But there are a lot of other ways to get location data, some of which are much more accurate, fortunately. These can include Bluetooth, iBeacons, NFC or even WiFi triangulation. They can even tell that you’re in front of product X or Y in the men’s shoe aisle of a store.
Location data has gotten hyper-accurate and it isn’t just limited to latitude and longitude — it also includes altitude, speed, and direction.
These are all things that are utilized in the Fysical protocol. Location data also isn’t just tied to your mobile phone. It can be a credit card transaction that shows you were at CVS or Starbucks at a certain time, a bus ticket or even a gym check-in.
It’s also important to know that your location data is never used without your explicit consent. This is another reason why we created the Fysical protocol so that you can see auto trails to know exactly where location data is going. You can also get paid for exactly what you provided and only with the proper usage rights that you gave that purchaser.
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