Pinterest Launches New Function To Help Users Deal With Stress And Anxiety 

In yet another demonstration of how tech companies can help solve America’s most pressing health challenges, Pinterest is rolling out emotional well-being

Source: Pinterest Launches New Function To Help Users Deal With Stress And Anxiety – Healthcare Weekly

Brand Authenticity: Why Authentic Content Matters to Your Healthcare Marketing

Everyone wants healthcare brands to be highly visible, liked, and respected. Healthcare, in particular, is a piece of our lives that is private, personal, and very important to our overall well being and happiness. It’s more important that a healthcare brand present itself honestly and in a straightforward manner than, say, a picture frame brand. In healthcare, everyone is looking for a brand that makes them feel safe, cared for, and informed. In people, you might call this “sincerity,” but in marketing we call it “brand authenticity,” and believe us — it matters!

Source: Brand Authenticity: Why Authentic Content Matters to Your Healthcare Marketing