Brand Authenticity: Why Authentic Content Matters to Your Healthcare Marketing

Everyone wants healthcare brands to be highly visible, liked, and respected. Healthcare, in particular, is a piece of our lives that is private, personal, and very important to our overall well being and happiness. It’s more important that a healthcare brand present itself honestly and in a straightforward manner than, say, a picture frame brand. In healthcare, everyone is looking for a brand that makes them feel safe, cared for, and informed. In people, you might call this “sincerity,” but in marketing we call it “brand authenticity,” and believe us — it matters!

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