In yet another demonstration of how tech companies can help solve America’s most pressing health challenges, Pinterest is rolling out emotional well-being
Source: Pinterest Launches New Function To Help Users Deal With Stress And Anxiety – Healthcare Weekly
Teladoc edged out Doctor on Demand by a hair in the J.D. Power survey that found patient satisfaction with virtual care is high overall.
Source: Patients give high marks to telehealth, but uptake still limited | Healthcare Dive
Amazon has unveiled HIPAA compliant software that allows developers to build Alexa skills that make it possible for users to employ the voice assistant
Source: Amazon Launches New HIPAA Compliant Alexa Skills – Healthcare Weekly
Everyone wants healthcare brands to be highly visible, liked, and respected. Healthcare, in particular, is a piece of our lives that is private, personal, and very important to our overall well being and happiness. It’s more important that a healthcare brand present itself honestly and in a straightforward manner than, say, a picture frame brand. In healthcare, everyone is looking for a brand that makes them feel safe, cared for, and informed. In people, you might call this “sincerity,” but in marketing we call it “brand authenticity,” and believe us — it matters!
Source: Brand Authenticity: Why Authentic Content Matters to Your Healthcare Marketing