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Social media marketing is about connecting with people in a meaningful way, by using the most powerful tool (social media) that businesses have ever seen.
Source: The Ultimate Guide to Social Media Marketing
Dennis Shiao covers the tools he uses as well as best practices for content curation.
Source: 4 Tools to Make You a Content Curating Master
Content curation refers to the process by which content is gathered from outside sources, as opposed to crafted uniquely from scratch. Contrary to popular belief, it’s not just a good thing for your website, it’s borderline essential. Creating content from scratch will always be fundamentally important if you want to build your own voice and […]
Source: 8 Reasons Why Content Curation Works – DDS Hosting
Influencer marketing has positioned itself as an effective method for brands to engage with and build audiences on social media. But how can it drive sales?
Source: Influencer Marketing And Data Science | Articles | Big Data | Innovation Enterprise
When people think of what a digital marketer does, they likely imagine someone behind a computer screen tweeting and updating Facebook posts, but there’s a
Source: A Day in the Life of a Digital Marketer | Vizion Interactive
Facebook encourages social stars to label their content as sponsored posts and marketers to place paid media behind influencer posts.
Source: Influencer marketing on Facebook is about to get more expensive – Digiday
Serena Ehrlich is the social media guru for Business Wire. Tasked with taming social, mobile and evolving media technologies, Serena spoke to the Arketi Group about the best social media metrics to measure. Arketi Group: Why does measurement matter in socialFull article here
Source: Social media marketing measurements that matter – INFLUENCE
Both social media marketing and search engine marketing are important based on the online marketing plan. As web search in general uses…
Source: How is social media marketing different from search engine marketing?
You’ve been reading about influencer marketing, and wondering if it was the right approach for your company. As one of the latest technologies out of the marketing box, it has a pretty good track record, but it has to be used properly to get the best results. If, by some chance you’re not familiar with… Read more »
Source: Does Influencer Marketing Actually Work? – Relevance