Every month more than 400 million people open their phone or computer and log into Twitter. It can be estimated that millions more actually browse the site in one way or another to gain insight, entertainment, information or news. Twitter is a communications juggernaut. While it’s easy for marketers to embrace the latest trends in the social media world, there’s no question that Twitter continues to shape the world around us. Whether it’s the websites impact on breaking news or giving direct access to public figures – Twitter has changed the marketing and the world. In today’s blog post, I’m going to share with you some of the easiest yet smartest ways to drive marketing success on Twitter. These marketing ideas are meant to help any brand or individual capitalize on Twitters huge audience to drive meaningful results for their business. Let’s get to it… Embrace Twitter Threads If there’s one recent phenomena on Twitter that has taken on a life of it’s own, it’s threads. A thread is a
Facebook is the most popular social network, but not as much among Millennials as Gen Xers and Boomers. Younger users also prefer Instagram and Snapchat. See more social media behavior data here.
Your company no doubt has a social media strategy…but is it working?