Sales 101: An Account-Based Marketing Primer

It’s long been conventional wisdom that trying to reach a wide audience is usually beneficial in business, but far too many companies spend needless resources chasing leads that aren’t likely to pay off in the long run. As an alternative strategy, many B2B-focused companies have discovered that account-based marketing has the potential to revolutionize their sales.

Source: Sales 101: An Account-Based Marketing Primer | The Huffington Post