The Beginner’s Guide to Influencer Marketing on Facebook 

You’re planning to execute an influencer marketing campaign on social media. The problem is, you’re not sure which social media platform you should use, or how to get started. Facebook continues to be the most popular social media network worldwide. It’s also the favorite platform of nearly one-third of influencers in the US for sharing branded content, followed by Instagram. A Mavrck study found that when influencers and other users post about a brand on Facebook, it drives 6.9 times more engagement than content posted by the brands themselves. And an incredible 95.8% of social media marketers worldwide say that Facebook offers the best ROI. From the Simply Measured 2017 State of Social Marketing Report Find out how you can get in on the action with this guide to influencer marketing on Facebook. How to Find Influencers on Facebook The biggest challenge is finding influencers on Facebook. Unlike with Instagram and Twitter, Facebook has some content restrictions and privacy terms that

Source: The Beginner’s Guide to Influencer Marketing on Facebook | Simply Measured

The 4 Essential Stages to a Successful Content Marketing Campaign in 2017 

How can you ensure that your content marketing campaigns get the results you need them to? It’s not enough to just create great content – a strong campaign requires planning, strategizing, in order to achieve the best possible results. In this blog post, I’m going to talk about the 4 essential stages of every successful content marketing campaign

Source: The 4 Essential Stages to a Successful Content Marketing Campaign in 2017 | MarTech Advisor