The Global “Blockchain in Healthcare” Report: The 2019 Ultimate Guide for Every Executive

Blockchain’ has become a buzzword in pharma and healthcare. This comprehensive guide to blockchain in healthcare will show why execs should give it a go.

Source: The Global “Blockchain in Healthcare” Report: the 2019 ultimate guide for every executive – Healthcare Weekly

Brand Authenticity: Why Authentic Content Matters to Your Healthcare Marketing

Everyone wants healthcare brands to be highly visible, liked, and respected. Healthcare, in particular, is a piece of our lives that is private, personal, and very important to our overall well being and happiness. It’s more important that a healthcare brand present itself honestly and in a straightforward manner than, say, a picture frame brand. In healthcare, everyone is looking for a brand that makes them feel safe, cared for, and informed. In people, you might call this “sincerity,” but in marketing we call it “brand authenticity,” and believe us — it matters!

Source: Brand Authenticity: Why Authentic Content Matters to Your Healthcare Marketing

The forgotten ones: Ransomware preys on the resource-poor 

When Brookside Medical Center was hit with ransomware, it refused to pay. The practice was forced to shutter.

Limited cybersecurity budgets allow hackers to prey on the already-strained, the already-wounded.

On average, enterprises spend more than 10% of IT budgets on security. Less than 3% of state IT budgets are dedicated to cybersecurity in most states, according to the National Association of State Chief Information Officers.

 

Source: The forgotten ones: Ransomware preys on the resource-poor | Healthcare Dive