Content Marketing Tactics: Earned Media Pros, Cons, Examples & Best Practices | Marketing Feast

For any brand, reputation is everything—and reputations are often built (or torn down) with earned media. From a glowing news article about one of your products to that horrific Yelp review, every brand experiences the benefits and drawbacks of earned media.

Source: Content Marketing Tactics: Earned Media Pros, Cons, Examples & Best Practices | Marketing Feast